One of the golden rules of marketing is to grab the attention of your target audience. Whether displayed on a billboard, announced at an event, or as an added extra on top of another purchase, when your customers hear that you are offering them a gift for free, you have them right where you want them.

When using a free gifts marketing strategy, you are adding value to whatever product or service you are selling. This is because customers now believe they are receiving more for the same price. Take for example a customer looking to purchase a notebook. If both you and your competitors are selling notebooks for the same price, customers are more likely to purchase from your store if your notebook comes with a free pen. What’s more, if you include your company’s branding on the pen, those customers are reminded of your store every time they write with it.

The key to retaining these customers is by ensuring their free gift is one of quality.

Despite their free pen, customers won’t be returning to your store if the pen only allows them to write the date of their first entry in their notebook. So, if you’re considering a free gifts marketing strategy, check out Gift Asia for premium gifts that guarantee return customers.

One of the best strategies to help increase your sales is by including a free gift for customers who spend more than a certain amount in your store. Say you’re selling notebooks for RM30. If your deal is that customers will receive a free pen with every purchase over RM50, customers will happily purchase two notebooks if they’re guaranteed a free pen.

Free gifts are a great way to boost your conversions and up-sell your products, just make sure you’re adding value to your brand instead of simply giving away items for free!